Overview by Ketchum CEO Ray Kotcher

Babson College President Leonard Schlesinger and Boston University PR Professor Donald Wright share their thinking on the value of PR in today's business environment

Viewpoints

Four PR experts answer four critical questions about how PR is addressing the challenges of today's vastly changed media landscape

Roundtable

Communications pros from the agency and corporate worlds offer insights on how PR can prove its value in a challenging economy

Street Smarts

New numbers on how PR will contribute to the growth of marketing and communications

Demonstrating the Value of PR

How do you measure the value of PR? That question crops up time and time again.

Ketchum believes firmly in the importance of measuring PR's value, but we believe just as firmly in demonstrating it. Over the past year, ongoing economic challenges, heightened public skepticism and always-on media have converged to create an unprecedented opportunity for PR to show what it can do. Thus, this issue of Perspectives subtly poses a new question: How do you demonstrate the value of PR?

Practicing PR consultants, corporate heads of marketing, and distinguished leaders from academia answer this question with insights on current practices as well as thoughts on how PR can demonstrate even greater value in the face of current challenges.

Demonstrating the Value of PR

Perspectives Staff