KETCHUM'S ONLINE MAGAZINE    YEAR 2009    ISSUE 2
 

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VOICES OF INFLUENCE

Digital media has changed the way people communicate with each other, and as a result, it has changed the way companies communicate with people. Here, three influential voices in the digital media space share their perspectives on the topic. Learn what Jonathan Kopp thinks corporate communicators can learn from the Obama campaign. Watch Charlene Li, a co-author of the best-selling business book Groundswell, as she answers six questions about how companies can leverage digital media to manage their reputations. Find out what Kodak Chief Marketing Officer Jeff Hayzlett has to say about how Kodak is using digital media to engage its customers. Then read our interview with Advertising Age editor Matt Creamer, who discusses innovations in digital marketing and how companies are performing in the space.

Jonathan Kopp

What Corporate Marketers Can Learn from the Obama Campaign
By Jonathan Kopp, Global Director, Ketchum Digital

Charlene Li

Six Ways Companies Can Leverage Digital Media to Manage Their Reputations
An Interview with Charlene Li, Blogger and Co-Author of Groundswell

Jeff Hayzlett

An Interview with Jeff Hayzlett, Kodak's Chief Marketing Officer
By Jeff Hayzlett, Chief Marketing Officer, Kodak

Matt Creamer

An Interview with Ad Age's Matt Creamer
By Matt Creamer, Senior Editor, Advertising Age