Voices of Influence
Lessons from the Obama campaign by Ketchum's digital media director, a video interview with a best-selling social media book author, insights from Kodak's chief marketing officer, and a Q&A with an Advertising Age magazine editor
Viewpoints
Do's and don'ts of social media at work, and challenges and solutions to measuring social media
What's Clicking
How Kimberly-Clark used digital media to reach Millennial Moms
Roundtable
Digital lessons from Argentina, Brazil, China, France, Germany, Spain, the U.A.E. and the U.S.
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Digital media has changed the way people communicate with each other, and as a result, it has changed the way companies communicate with people. Here, three influential voices in the digital media space share their perspectives on the topic. Learn what Jonathan Kopp thinks corporate communicators can learn from the Obama campaign. Watch Charlene Li, a co-author of the best-selling business book Groundswell, as she answers six questions about how companies can leverage digital media to manage their reputations. Find out what Kodak Chief Marketing Officer Jeff Hayzlett has to say about how Kodak is using digital media to engage its customers. Then read our interview with Advertising Age editor Matt Creamer, who discusses innovations in digital marketing and how companies are performing in the space.
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Perspectives Staff
- Senior Editor, Calmetta Coleman
- Editor, Joseph Priest
- Editor, Gerilyn Rodgers
- Partner, Corporate Communications, Mindy Rubinstein
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