Voices of Influence
Lessons from the Obama campaign by Ketchum's digital media director, a video interview with a best-selling social media book author, insights from Kodak's chief marketing officer, and a Q&A with an Advertising Age magazine editor
Viewpoints
Do's and don'ts of social media at work, and challenges and solutions to measuring social media
What's Clicking
How Kimberly-Clark used digital media to reach Millennial Moms
Roundtable
Digital lessons from Argentina, Brazil, China, France, Germany, Spain, the U.A.E. and the U.S.
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In this installment of "Viewpoints," Stromberg Consulting's Rebecca Orbach and Helen Paczkowski offer advice for engaging employees in social media and Ketchum researcher Joanne Puckett and Zócalo partner Patrick Rooney discuss challenges and solutions to measuring social media.
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Perspectives Staff
- Senior Editor, Calmetta Coleman
- Editor, Joseph Priest
- Editor, Gerilyn Rodgers
- Partner, Corporate Communications, Mindy Rubinstein
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