Lessons from the Obama campaign by Ketchum's digital media director, a video interview with a best-selling social media book author, insights from Kodak's chief marketing officer, and a Q&A with an Advertising Age magazine editor
From Facebook to YouTube, the world of digital media holds great promise. As consumers flock to the Web to post their own blog entries and videos, comment on products and services, or seek out news and views from others, marketers must follow. But how?
This issue of Perspectives takes a look at some of the ways companies and brands are using digital media; provides insights on measuring online activity and engaging employees online; and offers some lessons learned from campaigns that include America for Obama and an effort to increase brand awareness among Millennial Moms.
