"FOOD 2020: THE FUTURE OF FOOD, NUTRITION & WELLNESS
Voices of Influence
Food companies spend millions of dollars on research and development to help deliver products that consumers will want and buy. It’s a given that consumers want foods that taste good, and most also want the foods they eat to have nutritional and health benefits. But what if consumers want more? And what if the things that they want can’t be built into the taste of a product?
In this “Voices of Influence,” two food experts—Linda Eatherton and Supermarket Guru Phil Lempert—share their views on what consumers want from the food they eat and from the companies that make it. With the Food 2020 research as a backdrop, their insights provide an important glimpse into what may lie ahead for food companies and how it will affect their marketing and communications practices.
| 
