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BREAKING THROUGH: GETTING YOUR MESSAGE TO YOUR AUDIENCE

Viewpoints

There are many ways to hone in on a target audience. What the best strategies have in common is a clear understanding of what will get a particular target's attention at a given time. Sometimes reaching an audience can be as simple as making information they're looking for easier to find. Or maybe it's fitting a relevant message into something that already has your market's attention. Here, three PR professionals and two research specialists share insights on targeting through search and sports marketing, understanding an important target audience, and evaluating the effectiveness of targeted programs.

Searching For Your Audience Gur Tsabar	Homing In On Value Shoppers Tim Henderson
Hitting a Home Run With Sports PR Ann Wool and Bob Page	Did You Hit Your Target? Joanne Puckett