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BREAKING THROUGH: GETTING YOUR MESSAGE TO YOUR AUDIENCE

Gur Tsabar
Vice President and New Media Strategist, Ketchum
New York

As vice president and new media strategist for Ketchum, Gur brings years of experience in building communities online and offline, having straddled both the new-media and political worlds in New York City.

Gur currently publishes Room Eight, one of New York's most heavily read political community blogs – which he co-founded. Prior to that, Gur ran an innovative civic engagement campaign to represent the residents of Manhattan's east side on the New York City Council – an effort that earned him the endorsements of The New York Times, The New York Daily News and The Amsterdam News.

Gur offers strategic counsel to a wide array of clients across the Ketchum network – including Nokia, FedEx, Kodak, IKEA, Best Buy and others – helping each to optimize its use of new and consumer-generated media channels in ways that meaningfully engage their various stakeholder communities.