BREAKING THROUGH: GETTING YOUR MESSAGE TO YOUR AUDIENCE

Question 1
On a scale of 0 to 10, where 0 means “do not trust at all” and 10 means “trust completely,” how much do you trust each of the following?

Corporations	NGO	Government	Major Media	Religious Institutions

Question 2
On a scale of 0 to 10 where 0 means “do not believe anything” and 10 means “believe
everything completely,” how much do you believe what the following individuals say? 

CEO	NGO Official	Elected Official	Journalist

Question 3
On a scale of 0 to 10 where 0 means “not important at all," and 10 means, "extremely important," how important is it for large corporations to focus on each of the following? 

Compensating Employees Fairly	Corporate Philanthropy	Communicating Honestly	Producing to meet consumer needs

Question 4
On a scale of 0 to 10, where 0 means “not at all important” and 10 means “very important,” how important are the following professional characteristics of the CEO of a large corporation? 

Accountable to shareholders	Consistent, ethical record	Strategic thinker	Open communicator with employees	Listens to outside opinions