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BREAKING THROUGH: GETTING YOUR MESSAGE TO YOUR AUDIENCE

Chris Kooluris
Senior Media Specialist, Disruptive Media, Ketchum
New York

Chris develops interactive public relations and marketing campaigns that connect brands to stories people care about. He believes that to grab people's attention, PR campaigns need to be disruptive, compelling, and ultimately, have some payoff for the consumer. Current and past clients include Dr Pepper, Geek Squad, Venom energy drink and Stride gum.