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THE WOMEN'S ISSUE

Viewpoints

In the U.S., the power of numbers has given women a louder voice in more ways than one. Not only do women control more purchases – they also vote more and live longer. And, to the benefit of marketers, they actively look for solutions to many of the issues they find themselves managing on a daily basis. Here, Susan Molinari, Gur Tsabar and Marti Barletta share their viewpoints on women voters, solution-seeking moms and older women.