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THE WOMEN'S ISSUE

Street Smarts

Interesting Facts and Figures on Women in the U.S.

All Women

• Women make more than 80 percent of all consumer purchase decisions. They buy 60 percent of all cars and own 40 percent of all stocks. (Source: A.T. Kearney Trendwatching, August 2007)
• 79 percent of women would try a product or service if they knew the manufacturer supported women-owned businesses. Another 51 percent would give the company a second chance if the product missed the mark the first time. (Source: Women's Business Enterprise National Council)
• Women account for 51 percent of all workers in high-paying management, professional and related occupations. (Source: U.S. Department of Labor, Bureau of Labor Statistics, 2006)
• While 68 percent of women say they juggle a lot of tasks, 69 percent say they savor life's pleasures and 38 percent say they have had one day in the past two weeks when they have had little to do. (Women 25to54 Survey, May 2006)
• Women account for 54 percent of people in the U.S. aged 55 to 74; the median net worth of householders is $182,500 for those aged 55 to 64 and $176,300 for those aged 65 to 74. (U.S. Census Bureau and New Strategist, Older Americans, The Baby Boom)

Moms

• 72 percent of mothers with children under 18 are in the workforce. (Source: U.S. Department of Labor)
• There are an estimated 21.2 million Web-surfing moms in the U.S. (Source: Gallup)
• 89 percent of moms use the Internet at least twice a day. (“Searcher Moms – A Search Behavior and Usage Study” study, prepared in 2007 by DoubleClick Performics, Microsoft and ROI Research)
• 70 percent of moms use search engines to gather information before making online purchases, and 57 percent use search engines to gather information before making offline purchases. (Searcher Moms survey)
• Blog aggregator BlogHer, counts 1,662 blogs focused on mothers and families.