THE WOMEN'S ISSUE

Marti Barletta
Founder and CEO, The Trendsight Group
Winnetka, Illinois

Marti is an internationally recognized authority on gender-savvy strategies for improving communication effectiveness with women customers and employees. Her corporate marketing career includes various positions at Clorox, McCann-Erickson, FCB and Frankel. She is the author of PrimeTime Women and Marketing to Women and co-author of Trends.

Cheryl Mayberry McKissack
Founder, President and CEO, Nia Enterprises, LLC
Chicago

After a 23-year corporate career, Cheryl founded Nia Enterprises, a research and marketing services firm, to provide data solutions for ethnic markets. Her company also offers a multicultural consumer advisory panel that provides clients with a direct link into the buying habits and consumer preferences of the U.S. ethnic population. Cheryl also is an associate adjunct professor of entrepreneurship at the Kellogg School of Management, Northwestern University.

She previously served in leadership roles at Open Port Technology and 3Com (formerly U.S. Robotics) and began her technology career with the IBM Corporation, where she worked for 14 years in various sales, marketing and management positions.

Susan Molinari
Partner, Chairman and CEO, The Washington Group, and President, Ketchum Public Affairs
Washington, D.C.

Susan Molinari serves as chairman and chief executive officer of The Washington Group, a Ketchum Company, and also is president of Ketchum Public Affairs. She served as member of the U.S. House of Representatives from New York from 1990 to 1997. As part of the eight-person Republican majority leadership, she was the highest-ranking woman in Congress. She has authored scores of articles published by national magazines and daily newspapers on a variety of subjects, ranging from the role of women in politics to national fiscal policy.

Rosâna Monteiro
Partner and Managing Director, Ketchum Estratégia
São Paulo

Rosâna oversees Ketchum Estratégia's media relations teams. She has spent the majority of her 20-year career working with media, representing clients in sectors as diverse as consumer products, health care, food, nutrition, technology and entertainment. Her background also includes service and counsel in crisis management, and she has led crisis management teams for Nestlé, São Luiz Hospital, Boehringer Ingelheim, Agribrands Purina and BCP, among others.

Rosâna is the current vice president of Abracom, the Brazilian Communication Agencies Association and the director of Sinco, National Union of Communication Companies.

Miriam Muléy
CEO, The 85% Niche
Grosse Pointe Farms, Michigan

Miriam is a marketing and sales consultant, focusing on the power of women in the marketplace. She has more than 25 years of brand management experience in various positions at Fortune 100 companies, including General Motors Corp., Avon Products Inc., Clairol and Johnson & Johnson. Prior to starting The 85% Niche, she served as executive director, diversity strategy, at General Motors Corporation, where she led the marketing and sales efforts targeted to women, Hispanics, African-Americans, Asian-Americans, and youth, and the gay and lesbian markets.

Ines Rodriguez-Gutzmer
Senior Vice President, Ketchum Dieste Harmel
Atlanta

With more than 20 years of experience in communications, working in both the U.S. and in Latin America, Ines leads Ketchum's multicultural expertise – helping clients expand their marketing offer to the Hispanic market segment. She has worked for clients that include Cingular Wireless, HSBC, the Paris Tourism office, The Home Depot and JPMorgan Chase.

Petra Sammer
Managing and Creative Director, Ketchum Germany
Munich

Petra is responsible for the strategic and creative development of Ketchum in Germany. She has more than 15 years of experience in counseling clients in public relations, marketing and corporate communications. She and her team concentrate on reputation management, product and B-to-B communication, brand identity and positioning, crisis and issue management, and change management.

She also is a lecturer at the Bayerische Akademie für Werbung (BAW, Bavarian Advertising Academy).

Kelley Skoloda
Partner and Director, Global Brand Marketing Practice, Ketchum
Pittsburgh

As the director of Ketchum's Global Brand Marketing Practice and architect of Ketchum's Women 25to54 communications offering, Kelley is a recognized authority on marketing to women. She has more than 20 years of experience in public relations and communications and has counseled dozens of companies and blue-chip brands, including the Kellogg Company, Kimberly-Clark and DaimlerChrysler.

Kelley is a sought-after speaker and commentator on the subject of marketing to women and has been featured in Brandweek, BusinessWeek Online, CNNMoney.com, PRWeek, Today's Chicago Woman, The Washington Post, and others. She is currently writing a book on marketing to women called Too Busy to Shop: Reaching the Multi-minding Woman, which is scheduled to be published in 2009. She is also the author of the blog Too Busy to Shop.

Gur Tsabar
Vice President and New Media Strategist, Ketchum
New York

As vice president and new media strategist for Ketchum, Gur brings years of experience in building communities online and offline, having straddled both the new-media and political worlds in New York City.

Gur currently publishes Room Eight, one of New York's most heavily read political community blogs – which he co-founded. Prior to that, Gur ran an innovative civic engagement campaign to represent the residents of Manhattan's east side on the New York City Council – an effort that earned him the endorsements of The New York Times, The New York Daily News and The Amsterdam News.

Gur offers strategic counsel to a wide array of clients across the Ketchum network – including Nokia, FedEx, Kodak, IKEA, Best Buy and others – helping each to optimize its use of new and consumer-generated media channels in ways that meaningfully engage their various stakeholder communities.

Thomas Tseng
Principal and Co-Founder, New American Dimensions
Los Angeles

A seasoned research professional, Thomas Tseng has broad marketing, consulting, and research experience that spans across the private, nonprofit, academic and government sectors. In 2003, Thomas and his partners created New American Dimensions, which has become one of the nation's leading multicultural consulting and research agencies – serving such clients as PepsiCo, Kraft, State Farm, General Motors, MTV, Disney and Novartis. Thomas also is a research fellow at the Davenport Institute for Public Policy at Pepperdine University.

Peng Yue
Director, Ketchum Beijing
Beijing

As director of Ketchum Beijing, Peng is responsible for developing and implementing strategic public relations programs for Ketchum's lifestyles and consumer brand clients. She works on an extensive portfolio of accounts, including Samsonite, LensCrafters and Discovery Channel.

Before joining Ketchum, she had more than seven years of experience in the media and entertainment industry, including China Central Television, Starz Encore International and Viacom/MTV China.