Engaging Employees

How critical is it today for an organization to connect with its employees and what role does communication play? Studies find that organizations that communicate effectively are 20 percent more likely to post lower employee-turnover rates than their rivals; highly committed employees are 87 percent less likely to bolt. And other research finds that every 10 percent improvement in commitment can increase an employee’s performance by 2 percent.

This issue of Perspectives focuses on the changing role of engaging employees through communication. It draws heavily on the talents at Stromberg Consulting, Ketchum’s specialist consultancy on shaping employee attitudes and behaviors through engagement to deliver business results. Through this issue’s “Voice of Influence” conversation with Marcus Buckingham, considered by many to be the true authority on the subject, and our two global roundtables with other experts, you can get a sense of just how critical this new era is becoming to organizations – and their employees.