Patrick O'Boyle
Master of Arts Candidate
University of Southern California

Patrick O'Boyle is a second-year graduate student in the University of Southern California's Strategic Public Relations program. He earned his Bachelor of Arts in writing at Ithaca College in 1995 and is currently writing his graduate thesis on how Western PR firms are affecting the rise of corporate social responsibility in China.

O'Boyle also works for Lang/Pan/Chan Public Relations, a small public relations firm in Los Angeles that specializes in public affairs, political consulting and nonprofit work for the Asian American market.

O'Boyle lived in Taipei, Taiwan, for six years before coming to USC to study for his M.A. There, he worked first as an English teacher and then as the chief English editor of a bilingual educational magazine. Educational television and radio programs featuring O'Boyle are still aired in Taiwan.

Following graduation in 2007, O'Boyle plans to return to Asia and work in the field of communication.

1: Traditional media are dead
Susan Brophy
2: Only blogs are relevant
Patrick Foarde
3: Social networking sites are just for kids
Josh Shabtai
4: Young adults don't read newspapers
Patrick O'Boyle
5: Word of mouth cannot be managed
Paul Rand
6: The company Web site is the
best way to communicate

Ron Culp