Overview by Ketchum CEO Ray Kotcher

Ketchum's Chief Innovation Officer, Karen Strauss, and co-founder of Chicago-based InnovateNow, Lance Pressl, discuss the innovation laboratory that is the Internet and the innovation challenge in a knowledge economy

Viewpoints

How organizations can better manage their innovation processes, and how new crowdsourcing tools can tap innovative insights from the masses

Innovation Stories

Ketchum’s animated comic strip on innovation, The Innovation Chronicles of Kaptain Clairvoyant, and thoughts from recognized innovators in healthcare, design, and education

Roundtable

Approaches to creativity and innovation from China, Germany, Italy, Spain, the U.K. and the U.S.

Top 10 Communications Innovations of the Last Decade

The top 10 communications technologies since 1999, with a poll for readers to rank their top three

Street Smarts

New numbers on innovation's value

Voices of Influence

Back to School

School is where many business leaders learn their first lessons about PR’s role in business. So, this installment of "Voices" turned to two distinguished educators to hear their thinking on the value of PR in today’s business environment.

Babson College President Leonard Schlesinger answered a few questions about opportunities for PR in uncertain times, and Boston University PR Professor Donald Wright shares his thoughts on the value of integrating PR with other business functions. Both offer insights from experiences that extend well beyond the classroom.

A Word With Leonard A. Schlesinger

Leonard A. Schlesinger
President of Babson College

Adding Value Through PR Integration

Donald K. Wright
Professor of Public Relations, Boston University College of Communication

Voices of Influence

Back to School

A Word With Leonard A. Schlesinger

Adding Value Through PR Integration

Perspectives Staff