Overview by Ketchum CEO Ray Kotcher

Babson College President Leonard Schlesinger and Boston University PR Professor Donald Wright share their thinking on the value of PR in today's business environment

Viewpoints

Four PR experts answer four critical questions about how PR is addressing the challenges of today's vastly changed media landscape

Roundtable

Communications pros from the agency and corporate worlds offer insights on how PR can prove its value in a challenging economy

Street Smarts

New numbers on how PR will contribute to the growth of marketing and communications

Innovation Stories

Stories about innovation run the gamut from new products to new processes, but the main characters in any innovation story are people and ideas. So, to help us tell a few of the many stories of innovation, here, we showcase some innovative communications ideas that have helped gain attention for Ketchum clients, and we talk to three people who are known for being innovators in their fields.

Meet Kaptain Clairvoyant

Three Interviews

Ruth C. Browne, MPP, MPH, ScD
Innovator in Urban Healthcare

Larry Chen
Designer of an Award-Winning Solar-Powered Electric Bicycle

Shai Reshef
Education Entrepreneur

Innovation Stories

Meet Kaptain Clairvoyant

Three Interviews

Perspectives Staff